Product Information Center

At the core of marketGRAVITY is the Product Information Center, a content aggregation, organization and definition tool. It contains a multi-dimensional "blueprint" for a company's products. It encapsulates all information and business intelligence required to serve the needs of a broad range of users - from the marketers and sales people bringing products to market, to customers and business partners who make purchase and design decisions.

The Product Information includes:

  • Descriptive information such as attributes and content
  • Complex structures such as bundles and what products they are assembled from
  • Partner companies and their complementary products and services
  • View Management to produce multiple versions of information for the same product. For example, information important to an internal salesperson would be different than how products are presented to an online visitor
  • Change Management to provide a structure to control modifications and allow for rollback and versioning
  • Dependency Management helps users understand the interdependencies of modifications to products. For example, if a product is discontinued, marketGRAVITY understands bundles that need to be redefined and pricing rules to be modified.
Product Workbench
The Product Workbench is a behind-the-scenes maintenance and workflow system that streamlines the processes of updating product information. The Workbench operates in conjunction with Dependency Manager, customizable business structures, permissions and automated tasks to help manage the complexities of ongoing maintenance of large product portfolios.

Data Integration & Development
marketGRAVITY's open interfaces make it easy to aggregate and import data from external data stores, documents and web pages. Its Data Management Architecture and wide range of APIs can create permanent connections to and synchronize with broadly dispersed sets of product information around an organization.


marketGRAVITY is ideally suited as a development platform for product-centric applications

  • Well defined web-services expose all aspects of product information management
  • The JSP layer can be used to create new websites, modify existing workbench interfaces and incorporate content management into 3rd party products
  • Well defined XML that fully describes the Product Information Model
  • Extensible workflow allows for easy customization of business processes
  • Robust security and permissions framework allows organizations to easily control access to content & applications

Selling Applications
Question Technologies has developed a suite of optional selling applications that leverage the best of online and offline selling practices - transforming the online visitor's experience.

  • The Guided Selling Module effectively guides online prospects from product discovery to the buying decision, using powerful automated filtering tools.
  • The Merchandising Module helps improve sell-through rates by controlling when and where products are displayed, through engines such as Placement, Prioritization and Relationships
  • The Pricing & Promotion Module provides functionality to manage the most complex and sophisticated pricing strategies. Companies can deliver targeted, custom pricing, through marketGRAVITY's sophisticated rules and pipelines functionality.